Susan Diamond

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My earliest memories, starting at around age four, involve my grandmother teaching me how to do divination with a button on a string. On my 7th birthday my mother gave me my tarot deck. Divination and magic are my passions! I have dedicated my life to spiritual and healing practices, and along the way I earned a degree in psychology helping to facilitate counseling and healing.

Just over 17 years ago I decided to open a shop in response to a desire to bring earth-based spirituality back to its roots. Since then I have also created a learning center for alternative faiths and cultural creatives so that others may learn and grow. Many of my clients have been with me for five, ten, fifteen, or more years. I have had many wonderful teachers along the way and seek to honor them by continuing the work with compassion and integrity always seeking more wisdom and knowledge and passing it on. I give you my promise that this is the spirit in which I will work for you. May you be blessed with dreams come true and passions realized!

I am an intuitive reader and spiritual consultant (voted "best psychic in Santa Cruz County, CA" for three consecutive years), astrologer, hoodoo rootworker, shamanic practitioner, Priestess of Fire and Lightning, energy worker, teacher, and owner of Serpent's Kiss Magick Shop and Botanica and Crossroads Community Space. I have extensive knowledge of crystals and herbs as reflected in many of my custom herbal and oil preparations, incenses, soaps, waters, sprays, and candles. I organize monthly fire circles in the Santa Cruz mountains, am a founding member of AIRR. I host multiple events in Santa Cruz as well as in New Orleans, featuring authors, workers, healers, priests, and priestesses of varied traditions. I have presented classes on a variety of magical topics at many conferences and events, including the annual Hoodoo Heritage Festival Workshops and my work has been published in The Black Folder: Personal Communications on the Mastery of Hoodoo.

My preferences and areas of specialty are working with ancestors and spirits of the dead, uncrossing, protection, empowerment, finding right livelihood, cut and clear, and finding new love (same sex, opposite sex, or poly).

I'm a practicing Witch who respects and honors all faiths and sexual orientations. I have Catholic and Protestant Christian, Jewish, Muslim, African Diasporic, and Pagan clients
I work with traditional herbs, roots, and minerals to craft spiritual supplies for clients
A successful court case working: "Little Guy" beats Big Corporation
Spirit Work: feeding the Spirits
A successful prosperity and money-drawing spell
Honey jar spell on the altar

I divine with cards as well as cowrie shells to offer guidance with regard to romantic, financial, career, domestic, and spiritual, goals and relationships. I can help you to create the future you desire, make healthy choices, and avoid pitfalls along the way. I also use the cards and the shells to communicate with spirits to get advice regarding spell work.

Past life experiences may also be explored to assist in the removal of unhealthy patterns, to reveal hidden talents and abilities, and to clarify relationships. I also enjoy interpreting dreams.

My background in astrology is extensive and spans decades. Together we compassionately uncover and release negative or limiting behavior patterns as well as discover latent talents and abilities, and find positive solutions to life/soul challenges. I cover both the spiritual and mundane aspects of life with the goal of harmonious interaction between the two.

My background and training includes traditional in-person spiritual cleansings of people, pets, and places, as well as various forms of energy work, crystal healing, shamanic extraction, and soul retrieval. Depending on what is needed, any combination of methods may be used.

I am only available for in-person consultations and rootwork by referral.

Contact Information

Susan Diamond
2015 N. Pacific Ave.
Santa Cruz, CA 95060

Please note that I am located in the Pacific Time Zone in California. I appreciate your taking any time differences into consideration when you call.

How to Pay for and Schedule an Appointment with Me

You may book my reading and rootworking services and arrange payment by calling me during business hours. If I am not available when you call, or if you call outside my business hours, you will be forwarded to an answering machine. Please leave your name, phone number, and a brief message, and I will get back to you as soon as I can. If there are days or times at which you cannot receive a callback, please leave that info in your message and be sure to mention your time zone.

Book a psychic reading, spiritual counselling, conjure consultation, or hoodoo rootwork services with Susan Diamond


Readings and Rootwork:

  • Please call me to discuss rates for psychic readings and hoodoo rootwork.

Divination, Readings, and Spiritual Advice

Hoodoo, Conjure, Rootwork, and Spell-Casting

Client Condition and Situation Specialties

Religious and Cultural Traditions

Outreach and Public Service



"I was at your class on Sun. I LOVED it!!! I can't wait to take more of the classes at Serpent's Kiss. Thank you for your knowledge. You are a TRULY wonderful spirit"

"Your Abundance candle just finished burning yesterday morning. Maybe that's why I got the call that day! I love your charged candles."

"How can I express how profoundly you affected me the other night? Your light, love, and support carried me through... but even more amazing is that you actually helped create a shift in my thinking, in my being. You are an angel sent by God."

"I'm here at Guantanamo Bay, Cuba... Thank You For The Positive Energy and Help!!! :)"

"I would not be where I am today without the opportunities created by the Serpent's Kiss. It was your healing support that allowed me to expand. That is why I appreciate so much what you do. You have empowered me to Awaken to someone I didn't even know could exist and I am sure you will inspire many more."

"Your oils are AMAZING!! Not only do they work but they smell so good!"

"I remember you telling me during a tarot reading that I would be a healer and I thought that was so out of reach. You have been with me the entire way."

"Just had a customer talking about this FABULOUS reader in NP but she moved away - and she had no idea where you were now...How fun and easy it was for me to just say wait one minute while I get you her website off of FB..."

"You can say that Serpents Kiss was the gateway to my soul.... I am happier than I have ever been."

"Thank you from the bottom of my heart! You are my ANGEL!"

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